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How many hours per day do you need someone to sell for you?

This is important, as it will determine whether you offer a more permanent position to someone with a salary plus commission, or the slightly less risky option of appointing an outside company.

If you already have a vibrant and enthusiastic sales team who thrive in an open-plan type environment, then youll probably have to look at more of the same with a permanent position. However, if you just need a hand or would like to experiment - a freelance sales person might be the better choice.

What kind of experience does the potential candidate have?

A lot of companies have the opinion that if you have advertising sales experience, you can sell across any media. Well, I have to say this is true, but only to a point. One thing is for sure it will take someone longer to get into their stride if they dont have experience in your media. I am sure theyll fly with it eventually, but you ideally need to get someone who looks the part, sounds the part and has experience in the media format you are selling.

If they are already well versed on the sales, design, production terms and other terminology, they will be able to communicate on a more articulate level at an early stage, which usually means theyll get results quicker.

How do they sound?

This is an important point. Some people (through no fault of their own) have a rather mundane, single tone to their voice. Always have a good chat with the candidate and ask them to speak about something that they are enthusiastic about. If they sound good to you, you can bet theyll use that same tone when they are trying to make money!

How do they look?

Appearance is everything a well turned out person says everything about their attitude, as well as the company they work for. Try and meet your candidates in a formal and informal environment. If they scrub up well in both situations, you can bet they care about the way they look and wont embarrass you when they meet a client in the lift (at an exhibition), during the hotel fire drill!

What drives them?

Find out where they want to be in 5 years from now. If they tell you they like the look of the job and theyd be happy to work for you, then be careful. IF they say theyd like to be running their own business on a beach with their family, but they want to make some money first, then shake on it there and then! No seriously, you dont want someone who is going to sit back and work the usual 9-5, doing just enough to do a weekly shop and take one holiday per year. If you can find someone with set personal goals, then you can bet theyll be honest and hard working for you in the time it takes them to reach those goals.

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