Matt’s Creative Advertising Blog

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A business card should do something for your business…like all your marketing materials.

Here is a list of DO’s and DON’Ts that we have learned from our own business cards & designing them for clients.

DO:

• Get a professionally-designed & printed card and not one from those instant machines or self-printed efforts. Your business card may not be the first impression a prospect gets of you, but it may be the one that lasts.
• Include only relevant contact details on your card - the ones you want people to use to contact you. I tend to put only my email address on because I would rather people email me than call randomly for a chat & disturb me in the middle of something to ask more about my services.
• Always include the address of your blog or website (or both), it is a great way of driving traffic to your site.
• Include your ‘compelling offer’ or key marketing message somewhere on the card if you can.
• Include a photo of yourself or something else that is a little bit noteworthy to make the prospect/contact remember you. This is especially useful if you are at a networking event where people get stacks of cards and then go through them back at the office and chuck most of them in the bin.
• Ask your printer if they can seal or laminate the card so the print does not smudge (when you keep cards together in your wallet/purse and they are not sealed, they will smudge).

DO NOT:

• Try to cram too much information on there and end up with a confusing mess that no-one can really read.
• Use just 1 side of your card (unless you cannot afford double-sided printing), it is a total waste of space.
• Use low resolution graphics which will look pixellated when they are professionally printed (your designer should advise you about this).
• Use a fancy font just because it looks nice but is totally unreadable. Ideally, do not use more than 2 different font types.
• Get your cards printed on some flimsy, cheap paper which creases & wrinkles whilst it is in your wallet/purse. It is worth paying the extra to get them printed on a decent weight of cardboard (at least 300gsm).
• Use all the colours of the rainbow just because your printer offers a good rate for 4 colour printing.

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This entry was posted on Friday, October 12th, 2007 at 1:23 pm and is filed under , , Advertising, Internet Advertising, Creative Advertising, Small Business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.