Archive for October, 2007
Friday, October 26th, 2007
Printing and mailing costs can make direct mail a costly investment. But as you've learned, there's nothing quite like putting your offer right into the hands of the consumer.But hey, who says it has to be a 5-piece mailer with a brochure, response card, sales letter, lift letter, testimonials ...
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Thursday, October 25th, 2007
Starting a small business can be trying under the best of circumstances. You've had your idea, you had the gumption and resourcefulness to acquire enough funds to open, and you're quite sure that if enough people find out about your business, you're going to make a fortune; or at least ...
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Wednesday, October 24th, 2007
Color shades have been used to provide many well known brands their signature image. One very popular example of this concept is Tiffany & Co.'s turquoise shade applied to all of its boxes and cases, which is a certified representation of the company as much as its elegant logo. Even ...
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