Archive for December, 2007
Thursday, December 27th, 2007
This afternoon, I was at a meeting where General Manager of CharterMedia presented the future of targeted marketing for the cable television advertisers. This service is only in its first year, and the results from the initial run are quite promising. Based on a strategic platform that is similar to ...
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Tuesday, December 25th, 2007
If you have started a business you know how important it is to get customers and have those customers come back and recommend your service or product to others. Advertising does not have to be something that takes up a lot of time or money. There are plenty of inexpensive ...
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Sunday, December 23rd, 2007
"Advertising doesn't work!"This is the famous statement I heard from the management team of business that I created a product launch strategy for."In what way have you been trying to advertise?" I inquired."We buy inexpensive spots every so often when an ad representative has some additional space available," they responded.Following ...
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