Archive for December, 2007
Saturday, December 22nd, 2007
Exhibiting at trade shows or other types of business conferences is an invaluable way to get your company in the public eye. Not only are these events covered heavily by local, national and international media, but they give you the opportunity to meet your prospects face-to-face, collect contact information, ...
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Friday, December 21st, 2007
This morning I was scanning through John Caples' book, Tested Advertising Methods, looking for headline inspiration. Frequently, when I have trouble coming up with creative writing ideas for a project, I'll look through books or review work from legendary copywriters, hoping something grabs my eye.Sure enough, today -- while taking ...
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Friday, December 21st, 2007
Using the radio to place spot ads and other types of advertisements is an extremely effective way to communicate to your customers and potential customers. It also provides the biggest bang for the buck. Radio advertisements are relatively inexpensive when compared to other advertising mediums, including print.Radio provides a large ...
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