Come take a journey with me as we explore new creative ways to advertise on and off the Internet. I hope you enjoy my blog.
If you want the media to pay attention to you-you must have a “hook.”
The hook makes you different from everyone else who is trying to get on
the air or in print. Here is a tip on how to find your hook. Most of you will be doing one of two things:
a) you will […]
Print advertising is a staple of any great marketing campaign. For decades, print advertising has proven that words and images directly affect buying decisions. It has also proven that when used effectively, print ads can generate instant sales and leads.
In this article we will focus on the content of your flyers, brochures, and newspaper inserts. […]
Every year in the ad industry, there is always buzz around the Super Bowl. Next to the Oscars, it is the most popular commercial spot to purchase because only a fraction (under 2%) of people will record the event to watch later. In general, everyone sees it live and does not skip commercials as they […]
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