Archive for January, 2008
Thursday, January 31st, 2008
If you want the media to pay attention to you-you must have a "hook."
The hook makes you different from everyone else who is trying to get on
the air or in print. Here is a tip on how to find your hook. Most of you will be doing one ...
Posted in Uncategorized | 4 Comments »
Tuesday, January 29th, 2008
Print advertising is a staple of any great marketing campaign. For decades, print advertising has proven that words and images directly affect buying decisions. It has also proven that when used effectively, print ads can generate instant sales and leads.In this article we will focus on the content of your ...
Posted in Uncategorized | 5 Comments »
Monday, January 28th, 2008
Every year in the ad industry, there is always buzz around the Super Bowl. Next to the Oscars, it is the most popular commercial spot to purchase because only a fraction (under 2%) of people will record the event to watch later. In general, everyone sees it live and does ...
Posted in Uncategorized | 1 Comment »
