Matt’s Creative Advertising Blog

Print advertising is a staple of any great marketing campaign. For decades, print advertising has proven that words and images directly affect buying decisions. It has also proven that when used effectively, print ads can generate instant sales and leads.

In this article we will focus on the content of your flyers, brochures, and newspaper inserts. What makes for good copy in a print ad? What works as a “call to action” and generates the best response?

Tips to improve the content on your flyers:

• Remember the 3 C’s - Clear, Concise, Convincing (Describe your product or service accurately and be specific)

• Use 1 to 3 Fonts (Fonts can add flair to your flyers, but overuse can cause headaches)

• Use Color (Choose fonts that stand out from your background images)

• Keep the Message Simple (Save Money, Carry-Out Special, Sale Saturday, etc)

• Focus on Benefits (All text should focus on the benefits of your product/service)

• Use High Resolution Images (300dpi images are a must. Never use images from websites)

• Use Eye-Catching Graphic (Generate an emotional response from the reader)

• Get to the Point (Make sure your images enable your reader to quickly tell what you are selling. Example: A pizza flyer that has pictures of the food)

• Less Text, More Images (Images “speak one thousand words”)

Flyer printing is a rewarding and creative experience for advertisers. If you follow basic print advertising techniques your designs will pay off in the form of phone calls and sales. Remember, quality is always critical to your success. Make sure your flyers are an accurate representation of your business. Your flyers speak for you when you aren’t there!

Chris Barr is an experienced marketing professional and graduate of Christopher Newport University. For the lowest prices on printed flyers, newspaper inserts, brochures, menus, and postcards please visit http://www.taradel.com

Copyright 2007 Taradel, LLC. All rights reserved.

This entry was posted on Tuesday, January 29th, 2008 at 10:40 am and is filed under , , Advertising, Internet Advertising, Creative Advertising, Small Business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.