Matt’s Creative Advertising Blog

If you want the media to pay attention to you-you must have a “hook.”
The hook makes you different from everyone else who is trying to get on
the air or in print. Here is a tip on how to find your hook. Most of you will be doing one of two things:

a) you will be controversial or

b) you will be solving a problem

Think about what keeps people up in the middle of the night….. and then
solve their problem! People care about the same things.

Money, Careers, Relationships, Health, and subsets of each one of those.
Solve a problem and you will hook them…
example: “The 5 Ways to lose 10 pounds by next week”

Remember to think in headlines and KEEP IT SIMPLE

The media does not care about you. they only care if you can be an interesting interview or a great guest on their TV or radio show. The newspaper editors want you to react to what is in the news.

They don’t want you to to push your product or service too much. The editors want you to have bullets-and tips and give their reader action items to do today.

They will interview you if they consider you an expert. That is why you need to write articles, have web sites and most importantly have a book. If you are an author - the media considers you to be a leading authority. More on how to become an author in our next article.
Remember to think in headlines and KEEP IT SIMPLE.

Get my million dollar rolodex at http://www.rickfrishman.com

Rick Frishman, the founder of Planned Television Arts, has been one of the leading book publicists in America for over 30 years.

Working with many of the top book editors, literary agents and publishers in America, including Simon and Schuster, Random House, Wiley, Harper Collins, Pocket Books, Penguin Putnam, and Hyperion Books, he has worked with best-selling authors including Mitch Albom, Caroline Kennedy, Howard Stern, President Jimmy Carter, Mark Victor Hansen, Nelson DeMille, John Grisham, Hugh Downs, Henry Kissinger, Jack Canfield, Alan Deshowitz, Arnold Palmer, and Harvey Mackay.

In addition to his work at “PTA” Rick has now taken on the new role as Publisher at Morgan James Publishing in New York. David Hancock founded Morgan James in 2003 and in 2007 “MJ” published over 130 books. Morgan James only publishes non fiction books and looks for authors with a platform who believe in giving back. Morgan James gives a portion of every book sold to Habitat for Humanity. (http://www.morganjamespublishing.com)

http://www.rickfrishman.com for the million $ rolodex

This entry was posted on Thursday, January 31st, 2008 at 10:38 am and is filed under , , Advertising, Internet Advertising, Creative Advertising, Small Business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.