Archive for March, 2008
Thursday, March 27th, 2008
I've worked for two different newspaper chains for over 2 years. I've done a lot of research. I know what works with print advertising and what doesn't. If you want a successful campaign, you will have to read on for the "don'ts and do's" of print advertising.DON'T: Advertise place just ...
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Wednesday, March 26th, 2008
There are just over 12,000 advertising agencies in America. The vast majority look and sound just alike. Any wonder that most clients have a hard time distinguishing one agency from another. There is nothing unique about them at all.Finding a brilliant positioning is one of the most important and rewarding ...
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Tuesday, March 25th, 2008
When a consumer buys a product or avail of a particular service, what is the basis for his or her buying decision? Is it based on their need and want? Is it something that they saw and was attracted to the marketing tool such as the advertising booklet or the ...
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