Archive for April, 2008
Wednesday, April 30th, 2008
Have you ever seen those advertisements with a butterfly and an oil derrick illustrating the oil company's concern for the natural environment? This sort of advertisement, while helpful in improving company image, is not well designed to create business to business leads and sales. If B2B sales leads is the ...
Posted in Uncategorized | No Comments »
Tuesday, April 29th, 2008
"There is an old expression that states that, if you come in second, you are no better than the first loser. This is the perfect way to describe the cutthroat environment in today's business world. If you are not the leader, you are nothing.But how do you become ...
Posted in Uncategorized | No Comments »
Monday, April 28th, 2008
My years as a Yellow Pages Rep taught me a lot about human nature. If you ask the average business owner what he/she expects to gain from their Yellow Pages and they'll say something like, "I want my phone to ring so that I can get some customers." or " ...
Posted in Uncategorized | No Comments »
