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ATM advertising. Receipt ads, who needs them. These ads serve zero purpose. No one keeps them and no remembers whats on the back of them. But, if you were staring at a screen while at the atm machine, you would remember it! This engaging interaction between consumer and advertiser is the new medium that will deliver your message effectively.
There are two level of impressions here. ATM machines in bars in clubs have a tremendous amount of foot traffic. The foot traffic is targetted to the 21-40 year old age group, all looking to spend cash. These ad units serve up two major ads. First, we have the local establishment ads (ex Drink specials, Band Performances). Lastly, along with these ads, you have 3rd party ads (anything from recruiting for the army to promoting a popular breath mint). This mix caters to a very powerful and cash spending marketing. The holy grail for advertisers.
The 2nd level of impressions are user of atm machines. This is EXTREMELY powerful. An atm machine is used for one purpose, someone needing cash. That individual goes to an atm, and engages in a very personal interaction. Being able to serve an ad at the exact moment of needing cash is VERY powerful.
The blend of these two impressions engages and delivers the message needed. The case study at our site shows how atm advertising worked at the biggest club in the United States: Club La Vela in Panama City Beach Florida. We delivered the solution during Spring Break.
Check out our case study here. You can view our entire offering at atmadvertising.net
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