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There are so many advertising products on the market that it may be difficult to decide which one is best suited for the need of your business’s specific promotion. With nearly every item under the sun available for promotion, the question looms, which advertising product is right for me? This is a valid question. To make it easier, here is a breakdown of advertising products that were used for promotion in the year of 2006{1}:
Wearables-Wearable items topped the chart for branded advertising products with nearly 31% of the share of total products in 2006. Wearable items generally refer to clothing, such as shorts, pants, shirts (tee shirts, casual collared shirts, button down), and hats (baseball, golf, fishing). But it can also refer to items such as belts, socks, and jackets. The benefit of using an advertising product that is wearable is the exposure. A cap or a shirt will likely be seen by more people than any other item available.
Writing Instruments-Writing instruments captured merely 1/10 of the entire share (9.95%) and placed second on the list. Writing instruments include pens, pencils, and markers. Being an item that is eternally practical and inexpensive to purchase in bulk, the writing instrument offers a viable tool for advertising.
Calendars-Capturing 6.47% of the market share of personalized advertising products, calendars placed third. A calendar can offer a business name high visibility if placed in a proper area. Calendars are practical and inexpensive, which make them valuable to a business to use as an advertising product.
Desk/Office/Business Accessories-With 6.28% of the share, desk/office/ business accessories placed fourth. There are many items that this category encompasses: Folders, pads (memo, legal, etc.), staplers, scissors, etc. These advertising products are usually kept in areas of high visibility and are inexpensive.
Bags-Bags were a close fifth (5.81%) with drinkware right behind with a share of 5.64%. The appeal of bags is the practicality of the item, as well as its exposure to the public. With more and more individuals becoming environmentally aware, a reusable bag makes perfect sense.
With so many products available, the choices are endless when it comes to choosing an advertising product. The items mentioned are obvious choices for maximum exposure, though there are others that can create exposure too. What is important is that the name of the business is passed from one individual to another. That is what makes promotional items such a great investment tool.
To learn more, visit www.promopunch.com and contact Chris for expert advice and support with your current marketing campaign.
Chris Miller is the owner of http://www.promopunch.com which specializes in custom imprinted products for promotions, marketing, giveaways, corporate gifts and tradeshows.
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