Archive for October, 2008
Monday, October 27th, 2008
We can create a brochure that is customer oriented and with the right structure. In a paragraph were the words on the left line up evenly and the words on the right do not. This is called a "ragged right." This format is easier to read than "justified" type which ...
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Sunday, October 26th, 2008
As advertising tips go, this has to be the mother of them all. This is the Golden Rule of Advertising, ignored daily at the advertiser's peril.Advertising Tip No. 1 = One ad, One message.Since the dawn of radio (and then television and then every medium besides), literally millions of small ...
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Saturday, October 25th, 2008
There is a right way and a wrong way to build a billboard. Unfortunately, the punishment for not building the right way can be crushing - from $10,000 to move the sign to total loss of your investment if property damage leads to expensive litigation. Building a billboard the correct ...
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