Archive for June, 2009
Tuesday, June 30th, 2009
If you think the senior citizen market isn't dynamic, then you're really out of touch with marketing. Thirty-five percent of our population is over 55 years old, and these very affluent seniors control almost 45 percent of the disposable income of our country.Neither Madison Avenue nor the advertising agency down ...
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Monday, June 29th, 2009
Television advertising can be very complicated to say the least. If you're not an experienced media buyer, it's almost inevitable you're going to be taken advantage of and more than likely, waste thousand of dollars in the process. As complicated as buying television airtime is, some lawyers insist on handling ...
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Sunday, June 28th, 2009
One of the most powerful truths about advertising and human behavior is that people make their buying decisions based on emotion, and then justify their decisions with logic. To make your ads more effective, make sure your ads are pushing your prospect's emotional 'hot buttons' or they will lack the ...
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