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Die cut stickers are very attractive and highly customizable, meaning you get more returns for your marketing dollar. While there are many basic shapes that your sticker printer may have available, you may have the option to create a custom shape using your logo or other design.

In comparison to the standard rectangle shape, die cut stickers will stand out and be more effective for marketing. Eye-catching stickers are more likely to be displayed, which means more people will see your company’s brand.

Sticker Shape

One of the most important factors to making your die cut stickers stand out is the shape. Many shapes have an instant association with a certain category of products. For example, a surfboard will be associated with surfing, the beach, and summer. On the other hand, a diamond or ring shape will cause the viewer to think of jewelry. This can allow you to convey a message before the reader even reads the slogan or other information that the sticker portrays. This association can be very important, since most people will only glance at a sticker and not take time to analyze it.

Sticker Color

Beyond the shape of your die cut sticker, another thing to consider is the colors that you would like to use. Colors can help a sticker stand out and can also help portray a certain feeling or emotion to the customer. Green often implies environmentally friendly, blue is calm and laid back, and reds are passionate. If you use your logo, then you will want to incorporate those colors into the sticker as well to help prompt brand recognition.

Sticker Printing Tips

Making your die cut sticker stand out is a combination of many factors, and here are some tips to get you started:

�Use the shape of your logo. Since the shape of your die cut sticker should always relate to your business, if you don’t have an obvious shape that fits your company, use the shape of your logo. This helps to reinforce brand recognition.

�Stick with the basics. Die cuts come in three basic types - geometric, natural, and abstract. Geometric are the well known shapes like circles and triangles. Natural shapes can be a leaf or a flower. Abstract shapes are easily recognized for what they symbolize, such as the wheelchair symbol that designates handicapped spaces. Talk to your sticker printing company about options they may have in stock if you are running short of ideas.

�Colors should emphasize, not distract. The four-color printing process can lead to amazing stickers, but you don’t want to add so much color to your sticker that it detracts from the original message. In some cases, using only one or two colors will be just as effective for getting across your message.

Remember, a sticker is likely to get a glance and not much more from the viewer. Thus, you need to find a design that can be recognized and understood just as quickly.

Make sure your stickers create the best impression for your company. Learn about PsPrint’s stickers printing and other printing services that can help you leverage your marketing investments for maximum returns.

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This entry was posted on Sunday, November 8th, 2009 at 9:01 am and is filed under , , Advertising, Internet Advertising, Creative Advertising, Small Business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.