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There are many different calendar designs, each with benefits and drawbacks. How do you choose which one is right for your business? Here is review of common calendar styles that you could consider for your business.

Large wall calendars

Larger wall calendars are designed to be hung on the wall and often feature several months at once or even the entire year. Usually, these will not include spaces for writing in dates and other appointments, but will allow the viewer to quickly see the current date and upcoming ones. These calendars are often popular with businesses more than private consumers, as employees are likely to keep their own day planners with dates.

Since you will have fewer pictures than other types of calendars and the pictures are often larger, you will want to make sure that you have interesting, high-quality photos to use. Your company’s name and contact information should also be prominently displayed to remind customers to contact you.

Traditional month-to-month calendars

These calendars are the most common type of calendars. They generally feature one picture for each month and some space for people to fill in events on each day. These are often used by companies to advertise their business. Besides featuring the days of the month, you can put your company’s information at the bottom. Some companies will even feature a monthly coupon that can be used during that month for special savings.

Keep in mind that you will need at least 12 high-quality pictures for this type of calendar (one for each month), and it is helpful to stick with a theme that fits your business and/or your customers.

Desktop calendars

This style of calendar is designed to sit on a desk instead of being hung on the wall. It will usually only show that day’s schedule or that week’s schedule. These can be very useful for customers who need to keep track of daily activities. They are generally not as decorative as the previous two types of calendars, but are intended to be more useful. Including space for notes and other information is a must. You may also consider including promotional coupons or notes throughout the calendar to help improve the perceived value of the desktop calendar.

Deciding which type of calendar is right for you will depend on the type of customer that you generally work with and what their interests and needs are. Nearly any calendar can be useful as a marketing tool if it is properly designed. Remember, your calendar needs to keep your business at the forefront of the client’s thoughts, so branding is a very important step.

The calendar also needs to be of high quality and one your clients will want to hang on their walls or place on their desks. If you can find the proper balance, calendars are an effective marketing tool that will keep you at the forefront of your clients’ minds year round.

Learn about how your company can take advantage of calendar printing to stay at the forefront of your clients’ minds. Capitalize upon the variety of printing services that PsPrint offers to maximize your company’s branding efforts and marketing presence.

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This entry was posted on Monday, November 9th, 2009 at 9:01 am and is filed under , , Advertising, Internet Advertising, Creative Advertising, Small Business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.