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It seems simple, you buy either a plasma or LCD television, take it to the office plug it in and away you go. This is fine for home, but this is were the similarities end. But dynamic signage in the business environment is exponentially more complicated for a number of reasons.

The Content Strategy has to be tackled right from the beginning, so all content has to be unique and with new, fresh content.

Content needs throughout the network or business will vary, as you can appreciate the difference in content created for a 32″ display in landscape orientation is totally different to content for a 42″ display in portrait orientation. The larger the digital network the greater the requirement for engaging content.

Different business disciplines are in use, some think dynamic signage is an IT related project on the other hand it could be labelled as a marketing project, so all the relevant departments have to create a super team to create the ultimate in content.

Dynamic Signage Connectivity, wired or wireless? This is how all the screens in the network are to be connected, one of the most popular ways to connect the screens is to create a hard wired system, similar to a Local Area Network for computers. The screens are all connected with Category 5e cables and have access to the Internet. Others can use wireless connectivity via WIFI wireless connections.

A new drive to utilise different connections are also looking at cellular connectivity, cellular digital signage allows displays to be connected to a network even at long distances using cell phone frequencies.

Dave has many years experience manufacturing a range of strial-computer-systems.com/lcd_enclosure.htm”>LCD enclosures that are used in both commercial and domestic applications. He has also developed a unique outdoor TV cabinets that are manufactured at his plant. These are then shipped throughout the world to digital signage integrators.

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This entry was posted on Tuesday, November 10th, 2009 at 9:01 am and is filed under , , Advertising, Internet Advertising, Creative Advertising, Small Business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.