Matt’s Creative Advertising Blog

Business Cards Strategies

July 28th, 2008 Filed under: Uncategorized — Advertising Author

Do you have any business cards in your wallet? Do you frequently hand out business cards? Full colored cards are pretty much the standard for any true professional or consultant these days. That has not always been the case as you know. Problem for many professionals is that they placed huge orders to take advantage of volume discounts, but it is just not that easy to hand out 5,000 business cards that fast. And sooner than you think your business cards are outdated and out of style. I personally use old business cards instead of yellow sticky notes whenever I can.

It can make perfect sense to work with smaller quantities when it comes to placing your next order for business cards Instead of ordering plain and generic cards I often end up ordering smaller packages, but dedicated to certain projects or assigning me a specific role. Sometimes it is better if my title on the specific card that I hand out is not president or owner, but more something like “Manager”, “Senior Analyst” or “project manager” or stuff like this. I always search the web for great deals or offers on free business cards and actually have saved over 20% total compared to the larger orders of a generic business cards that I used to place before.

It’s also easier now to replace an existing design with a new one. I truly see this as a major advantage and have been pretty happy with the results accordingly. I completely abandoned white, cheap looking cards with black text and have only ordered full colored business cards in the last 2 years. From my experience it has helped to get the attention of the person receiving my business card. Many print shops offer different designs already that only need minor adjustments. The benefit for small businesses is that they do not have to pay a designer each and every time for a new version of their business cards

Conclusion: Become creative when it gets down to use business cards for marketing purposes. Additional creativity can also help you to cut down on cost and waste when ordering new business cards As a minimum you should work with full-colored business cards to gain attention where needed.

Read more about business cards and how to use strategies to get the most out of your business card marketing.