Matt’s Creative Advertising Blog

Determining Advertising Locations

August 27th, 2010 Filed under: Advertising Tips — Advertising Author

One of the first factors that determine the effectiveness of advertising is location. Whether you are on the web or in the real world, you need to learn where to place your advertisements so that it can have the best effect on your business. How exactly does one determine the right advertising location? Well, here are some considerations:

1) Traffic – you have to expose as many people as possible to your advertising. If you’re talking about a real-life advertisement, you need to find a place where a lot of people pass by. If it’s on the net, you need to find a website that a lot of people visit. Traffic should always be your first consideration when deciding on the location of advertising.

2) Niche – when you’ve taken the quantity of people into consideration, you should start thinking about their quality. What specific demographic makes up your target market? Out of all the people exposed to your advertising, how much of these belong to your niche? When you start thinking this way, you’ll be able to start getting inside the head of your target market. By understanding their culture, you will begin to learn more about their specific needs and this will help make your future advertising efforts much more effective.

3) Competition – believe it or not, you have to think a lot about your competition when determining the location of your advertising. This will actually help you determine the intensity of your advertising efforts. Do you have advertisements designed specifically to compete against a competing business, then it might be good for you to find a spot where that company also advertises heavily.

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