Matt’s Creative Advertising Blog

Digital Signage – Network Distribution Is Critical

October 20th, 2007 Filed under: Uncategorized — Advertising Author

As the advertising world progress in the new world of infotainment and brand merchandising more and more companies are on the lookout of a flexible, customizable digital signs. According to latest figures, the industry is growing at a rate at twenty-eight percent per annum and that ten new networks are emerging every month. In the UK there are 83 networks running over 121,000 screens installed at 66,500 venues reaching a monthly footfall of nearly 350m (source: The Screen).Digital billboards often referred to digital signage, is the new found advertising medium for corporate, retails, hospitality, education sports and healthcare. As organizations embrace this new communication medium more and more marketing and advertising budgets are being directed to this new network digital solution.

Digital signage’s installation is critical to network and broadband accessibility. Since these networks relay rich media content the system requires huge broadband space. As the market grows so is the medium of distribution is growing, involving distribution on internet, LAN and satellite. The most widely used are the internet cable and DSL followed by LAN and satellite. Internet is a widely used medium in large organizations scoring on flexibility and greater cost saving.

Well Local area network distribution for digital signage has an edge over reliable, efficient running of different streams across with minimal effects. Connectivity to each site is typically at 500Kbps. Satellite connectivity provides the levels of consistency, sanctuary, ease of deployment and cost value suited to digital signage. Mostly used in video distribution, satellite networks are multicast enabling MPEG video formats to be beamed easily, an integral of digital signage content.

A full proof and dedicated network channel can help in consistency of content distribution as well greatly reducing the time. Largely depending on display intricacy, the amount of change and the amount of created content, a single person can manage roughly play lists amounting around fifty of displays.
To conclude since network distribution becomes an integral part of your first digital signage installation it’s important the System are well configured to operate on the chosen network with minimal effort. Taking notice of location, a good network option should be used. Like if network connectivity is not available wireless or standalone units can be used.

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