Establishing a Business Image Through Advertising
May 31st, 2008 Filed under: Uncategorized — Advertising Author1. It is always a good thing mentioning the deadline of your offer. It is common knowledge that people literally hate to know that they are missing out on something. Therefore mentioning a deadline will make them more/ less compelled to act. E.g. ‘Hurry- competition closes next Saturday! Call/Visit/Email today to reserve your place. Make sure that the customer knows how to contact you and try to make it a few different ways.
2. ‘Hurry- competition closes next Friday! Call/Visit/Email today to ensure you don’t miss out!” Ensure that you tell the customer how to contact you and try to make it a few different ways.
3. Submit your advert. Put yourself in the shoes of your customer. Think from their angle. For instance; what publications do they read? What websites do they visit? Try to diversify your advertising modes over a few mediums. This means that you should have both online and offline methods and will ensure that your ‘eggs are not in one basket.
4. Test your advertising and measure your responses. Before committing yourself to a large advertising budget test a few different methods to see if they work. E.g. before sending 5000 inserts into a magazine, ask them if you can send around 300 to test. If you don’t get any responses you have saved yourself a lot of money!
5. Final word. It is important to understand that advertising and marketing is an ongoing process. It isn’t just something to do a few times per year. It is advisable that at least 50% of your time be spent on advertising and marketing. After all if people don’t know about your business- how can they buy from you? It is said that people need to see your advert or brand at least 5 times before they will act upon it? So consistency is very important. Always have a monthly advertising budget. Be prepared to adjust and adapt to changing trends and marketing conditions. Keep building your momentum and keep a constant watch on it. Never Set and Forget.
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