Comments on: Number One Radio Advertising Tip – “Sell the Sizzle and Not the Steak” http://www.creativeadvertisingblog.com/advertising-tips/number-one-radio-advertising-tip-sell-the-sizzle-and-not-the-steak/ Come learn about my cutting edge advertising ideaz Sun, 14 Aug 2011 00:23:36 +0000 hourly 1 http://wordpress.org/?v=3.0 By: free radio commercial - branding via radio advertising http://www.creativeadvertisingblog.com/advertising-tips/number-one-radio-advertising-tip-sell-the-sizzle-and-not-the-steak/#comment-19238 free radio commercial - branding via radio advertising Thu, 17 Jun 2010 00:48:42 +0000 http://www.creativeadvertisingblog.com/2010/04/20/number-one-radio-advertising-tip-sell-the-sizzle-and-not-the-steak/#comment-19238 If you have a product or service and you are interested in developing some brand recognition for that service or product, you should really take a look at whether or not you can do that with radio advertising. The reason why radio advertising can often be so beneficial to people who are interested in developing a brand is because you can typically obtain radio advertising for significantly cheaper price than television advertising. If you have a product or service and you are interested in developing some brand recognition for that service or product, you should really take a look at whether or not you can do that with radio advertising. The reason why radio advertising can often be so beneficial to people who are interested in developing a brand is because you can typically obtain radio advertising for significantly cheaper price than television advertising.

]]> By: Rod Schwartz - Grace Broadcast Sale http://www.creativeadvertisingblog.com/advertising-tips/number-one-radio-advertising-tip-sell-the-sizzle-and-not-the-steak/#comment-3724 Rod Schwartz - Grace Broadcast Sale Tue, 20 Apr 2010 20:13:05 +0000 http://www.creativeadvertisingblog.com/2010/04/20/number-one-radio-advertising-tip-sell-the-sizzle-and-not-the-steak/#comment-3724 Good post. Copying copies of copies of radio commercials and recasting them for a different advertiser has led to the plethora of cliché-ridden drivel that passes for advertising on stations of every size across North America! That said, there are notable exceptions and nothing is more encouraging than to hear a radio commercials that provides a fresh angle or employs an original technique to get its message across. Examples abound at, for instance, the Radio-Mercury Awards' archives. Have to admit, what caught my attention in your post was the headline that mentioned "sizzle" and "steak" in this context. Here's why: http://www.gracebroadcast.com/soundfiles/dissmoresiga-THE_STEAK_PLACE.mp3 Best, Rod Schwartz Good post. Copying copies of copies of radio commercials and recasting them for a different advertiser has led to the plethora of cliché-ridden drivel that passes for advertising on stations of every size across North America!

That said, there are notable exceptions and nothing is more encouraging than to hear a radio commercials that provides a fresh angle or employs an original technique to get its message across. Examples abound at, for instance, the Radio-Mercury Awards’ archives.

Have to admit, what caught my attention in your post was the headline that mentioned “sizzle” and “steak” in this context. Here’s why: http://www.gracebroadcast.com/soundfiles/dissmoresiga-THE_STEAK_PLACE.mp3

Best,

Rod Schwartz

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