Outdoor Advertising Gets Trucked
July 23rd, 2008 Filed under: Uncategorized — Advertising AuthorWith the world so used to seeing advertising on television, in newspapers and billboards, these traditional markets have started to receive a glazed effect when targeting their customers.
Its so easy these days to turn off, flick over or tune out of the advertising that we are so used to seeing and hearing that its up to advertising providers to start thinking of some new innovative ways that clients can start engaging customers.
In Brisbane, Australia, a new venture is coming to life which will allowing advertisers to use the sides and backs of trucks to gain high impact low cost advertising. Now I’m sure you’ll have all seen those mocked up pictures of trucks with Pepsi crates stacked from the roof, or blown out from the heat of Hot N Spicy Pringles. This concept is now being brought to life.
Whether it be a full scale graphic design, or simply used as a mobile billboard, truck side advertising is a truly innovative way for consumers to view advertising. With less than 10% of the trucks on the road today having any sort of livery, those displaying adverts are viewed as a welcome, unexpected distraction.
Not only is the concept ideal for businesses that don’t already have road presence, it can also bring a campaign together by its sheer size and market penetration.
So why would a company choose to advertise on a truck? Firstly, trucks don’t have the other visual clutter of other transit advertising solutions such as buses or taxis. They also offer larger scale advertising at a more reasonable rate. In addition, advertising on trucks helps the owners keep their costs down in this age of rising fuel prices, which means that as consumers we all benefit keeping product prices lower.
The trucks used all operate in city centre and major highway locations, the most expensive places to advertise on traditional billboards or sites. By choosing truck side advertising for your next campaign, you can be sure that you will be making a smart choice.
Truck Adverts – the smart choice in outdoor advertising. Packages from just $500/month!
Truck adverts, truck side advertising, media in motion. Contact us today for more information – http://www.truckadverts.com.au
