Matt’s Creative Advertising Blog

Printed Pens

June 29th, 2007 Filed under: Uncategorized — Advertising Author

My favourite pen of all time was a Parker that was given to me by my dad. Every time I used that pen I wrote with the utmost of clarity and my handwriting never looked better. Sadly the pen was lost and I never did replace it but I still look back and remember it with much fondness. These days the pens I use are for functional purposes but a range of printed pens recently caught my attention.

These printed pens are great for promotional purposes as they can have a variety of information put on them. I can imagine them proving to be extremely popular at certain types of corporate functions where they could be given out as advertising aids. In fact, the more I think about printed pens the more I like the idea. Companies can have them branded and their company logo can be put upon them and then given out to their valued customers of old and new. I can imagine workers within office buildings picking up the printed pens to jot down messages and reading the print that’s upon them. Similarly I can imagine boardrooms packed full of board members all making notes with printed pens. Moreover, I imagine the message that’s placed upon the printed pens to be registering inside people’s head. How simple yet effective is this adverting idea to place print upon the side of humble pens? Pens of all types can be treated to the printed process and that includes quality products made from the Parker range. My favourite pen of all time has just been improved as it can now advertise as well as write with efficiency.

Executive logo pens, novelty pens, gel pens, dual function pens, twist action printed pens etc. These gift items literally serve as brand billboards. Promotional presents go a long way in solidifying your company’s brand image in corporate events, trade fairs and other such public platforms.
Engrave your company’s vision statement on a promotional present and watch your brand image carve a niche for itself. Some organizations even give out diaries, pens and t-shirts items with company logo’s and individual employee names on them. On special occasions, festivals etc.