Matt’s Creative Advertising Blog

SEO Pointers For Blogs

June 30th, 2011 Filed under: Advertising Tips — Owen Jones

Blogs, originally known as web logs, were developed for web masters to document changes they made to web sites. However, blogs have evolved into entities, specialized web sites in their own right. Blogs can be used as an on line diary or they can be used for SEO (search engine optimization) reasons to bolster up a web site.

Blogs can either be written by only its owner or members might be able to post entries too. These external posts can be posted automatically or they can be kept to be checked by an administrator first before being posted. Blogs are well-liked by search engines because they tend to be ‘current’, that is, updated often, whereas web sites frequently lay unchanged for months. In other words they are ‘static’.

However, there are a couple of methods that you can give your blog a helping hand to climb in the search engines’ rankings. Let us take a look at some of these SEO tips below:

A blog should be themed. That is it ought to focus on a target audience, a niche, and not wander off that topic. You want to build up a focused readership of people who are interested in one small subject, like flying petrol-powered model aircraft.

A themed blog will have a high density of keywords that the search engines deem to be related or on-topic. This will help your blog increase in the rankings – it is an organic, that is, not forced, kind of SEO.

In common with web site SEO, the blog ought to have a name that reflects what it is about. Resist the temptation to call a blog on cooking cakes after yourself or ‘fat and fruity’ or something daft like that. A blog on cooking cakes should have the words ‘cooking cakes’ in the title or URL.

In order to do this in the right manner, you will need to pay for the blog’s domain name and host it yourself. If you go the cheap option and use a free blogging site like Google’s Blogger, choose your blog’s name carefully and endeavor to have it categorized accurately.

The titles of your posts should also be chosen carefully to mirror the content of that piece because every piece will almost certainly become a page in the blog, so its title becomes part of its URL

Be certain that your blog pings (that is ‘tells’) the blog registers after every post. This builds links back to your blog and search engines rank blogs and web sites by the number of links pointing back to it.

Getting these links or backlinks should become your foremost priority after posting an piece a day. Getting backlinks is a enormous subject all on its own, but two simple ways are to make a signature file (sigfile) with a link to your blog.

Add this sigfile to the foot of every email you send out and join forums and blogs which are on the same subject as your blog. Post to those places and be certain that your sigfile is added to every post.

Owen Jones, the writer of this piece, writes on a number of subjects, but is now concerned with whether sitemaps give websites a boost. If you want to know more, please visit our web site at PLR Articles