Why Traditional Advertising is Dead
January 31st, 2009 Filed under: Uncategorized — Advertising AuthorFuture trend, no more newspapers? More and more newpapers are dead… The wave of the future may be logo-imprinted products, which have proven to be a better value than either newsprint or online advertising. targeted to your existing and future clients are more effective in promotion your brand.
Newsprint advertising is becoming less and less a bargain, in a world where consumers are increasingly getting their information online and from non traditional sources. The Newspaper Association of America surveys show print advertising dropping by about 2 percent every year. The good news for business owners? Imprinted products can pick up where newsprint advertising leaves off.
Newspaper ad sales reps have long claimed that newsprint advertising is more effective than online advertising, because a newsprint ad is tangible – it’s an advertisement the potential customer clip out, hold in there hand, and carry with them to the store. Online advertising only visual.
But nothing is more tangible than an imprinted product with your company’s name, logo, and contact information. Imprinted products have a huge advantage over visual images that flicker on a computer screen and newsprint ads that appear with yesterday’s news: they are durable. Easy to distribute, imprinted logo products also can be held in the hand and carried to the store, especially if your advertising specialty item is a logo key tag or an imprinted pen.
And unlike online ads that disappear with the click of a mouse, or newsprint ads that end up lining the trash can, your imprinted product will continue to be useful to the customer – and a useful advertising tool for you – for months to come.
So learn to say thank you to your long term clients with a thoughtful gift now and again.. Remember the secretary as well as the person who helped you get into see the potential client.
Promotional products can cost as little as a few pennies for a sewing kit to 100′s of items under a dollar each such as stress squeeze balls, desk staplers, stress squeeze balls, for the office. Personal items such as sewing kits, combs, brushes or for the ladies (so often forgot) cosmetic brush sets or lip balm.
These imprinted products all carry your logo, business name and contact info.
Remember to carry something in with your nest sales call as well as shipping with your catalogs ot your next trade shows.
Potential clients will stop by your booth as well as show off their freebies to others in the trade hall.
Inexpensive yes – but effective also = promotional products – targeted advertising.
http://WWW.BESTLOGOPRODUCTS.COM has sold imprinted advertising specialties on the internet bypassing the traditional distributors since 2008
They provide client thank yous and trade show giveaways such as logo memo clips, imprinted pens, key tags, stress squeeze items desk, sewing kits and pocket items. We service both large and small business quickly and at a low cost. See their website for more articles as well as to use this special coupon code 10 articles to save 10%
