Matt’s Creative Advertising Blog

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Come take a journey with me as we explore new creative ways to advertise on and off the Internet. I hope you enjoy my blog.

Archive for the 'Advertising' Category

The terrible disappointment of creating a sales letter that does not pull is something we have experienced in our own business. The pain and difficulty of not seeing what the actual problem is can be daunting especially when you have put so much work into your sales letter. In my experience, we have discovered three […]

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Anatomy of an Elevator Speech

Sunday, November 9th, 2008

The Anatomy of a 30 Second Commercial:
In today’s entertaining market we all have to do a little more to make get noticed by our clients and customers. Many people looking to increase their exposure have added networking to their marketing repertoire. This is a great way to exponentially boost your marketing and get introduced to […]

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Don’t Base Too Much on the Past

Saturday, November 8th, 2008

How else are you supposed to figure out if something is going to work other than looking at whether it worked or not in the past?
This is how you find out all sorts of different things in life. You can’t know if something is going to work until you try it, and if someone else […]

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