Effective Graphic Design Means Effective Communication
September 6th, 2010 Filed under: Graphic Design Portfolios — Advertising Author
When you have a story to tell and a message to convey for your business, the old adage really does hold true: a picture is worth a thousand words. Words are important, there’s no doubt about it, but when you only have a few seconds to leave a lasting impression it’s essential to create a visual memory first and foremost. The difference between effective communication and a marketing flop. Here’s a quick list of good design’s essential components.
–Alignment
–Balance
–Consistency and Repetition
–Contrast
–Proximity
–Proper Use of White Space
–Color and Value
–Texture and Shapes
A professional graphic designer will use a combination of the above elements to create both an image and a message that is specifically aimed both at creating an effect and at reaching the business’s target audience.
When choosing a graphic design company for your marketing campaigns, make a careful study of their portfolios, and note your reactions to their work at a visceral level. Do their images and overall sense of aesthetic “speak” to you? Do they show versatility in their work i.e. can they display a sense of humor when appropriate or keep it simple and sedate when necessary?
Most graphic designers have their own sense of style that they tend to gravitate to by default: much like you can tell a Picasso when you see one, you are likely to “tell” a certain graphic design’s work when you see it. It’s impossible to over-emphasize the importance of good graphic design in representing your business’s image. So choose carefully!
Grabbing your readers’ attention is imperative. Your message will essentially go unnoticed without enticing the viewer within five seconds of arrival. WORDSMITH http://www.wordsmithdesignsf.com/ offers writing services and graphic design in San Francisco.
