Promoting Music Through Sweets
March 21st, 2010
A college friend is the drummer of a band called Jelly Beans; they play in one of the best bars in town. Like any other bands out there, they also want to make it big in the mainstream one day. Don’t get me wrong, they do have what it takes to make it big. Their music is current and their vocalist is just outstanding. Wow, she definitely can sing! Call it Paramore-ish with a tinge of Amy Lee’s haunting voice mixed with the beat and sound Nickelback is known for. But do you know what their problem is? Nobody knows them. The locals just know them as the band who plays in bar. They don’t know how to market themselves; they don’t know anything about promotion! I got the chance to talk to them one night and I brought up the idea of using promotional sweets.
Yes, I got the same reaction from them. One of them even laughed at the idea but when I started to explain their thoughts changed. First, their band’s name is already a sweet - Jelly Beans, so I said, why not exploit that fact and establish yourselves using promotional sweets? I saw slight approval in their gazes - just enough to get me going to my next point.
Promotional sweets can also be personalised to match the identity of your band. For, example we can have jelly beans in a customized jar with printed names or photos of the band members. Then, they became more attentive listening to me.
Moreover, we can also choose what flavours of jelly beans you want to include in the jars; may be something that could represent your music. During your performances, somebody could give the audiences your promotional sweets. It will ignite an interest among the bar patrons.
Promotional sweets are also not difficult to find. Although not always advertised by local candy shops, you can talk to the manager if you can arrange for your promotional sweets to be prepared for you. Otherwise, th Read the rest of this entry »
