Matt’s Creative Advertising Blog

What do we mean by the hidden benefit?

It is this inner emotion that excites and motivates us to take action. If we know what makes the customers buy we’ve got them by our lead. All we do then is just guide them through the closing process of the sale.

For example, the other day I was listening to the radio, Colorado were doing a 15 second ad. We know Colorado are known for it’s hard and tough shoes.

Well, the ad ran something like this:

First they created a theater of the mind by picturing a man going out into the hard rugged forests. This was demonstrated by using real sounds of nature such as footsteps walking in the forest and the calming sounds of waterfalls. There were no script in the ad (the objective is to allow the customer’s imagination run wild) and at the end of the commercial Colorado was just mentioned. This ad was targeted towards the adventurous type, but you can see how Colorado subtly is out there maintaining it’s brand name known for it’s toughness.

Another example would be a Gold Lotto TV ad. You don’t see the ad promoting forms and crosses but rather the feeling of having that new home or exotic luxury boat.

So the next time you try to create an advertisement of any kind try to find that hidden benefit in your customers. The closer you are in matching this the more likelihood they will be drawn to your ad.

Farhan Ishaq (aka Fuzz Ishaq) specializes in teaching people how to rapidly improve their results in marketing their product or service. Fuzz Ishaq has a degree in business and has written over 6,000 sales messages for 153 different industries since 1996. To get instant access to marketing reports, products and LIVE training, visit: http://www.ishaqmarketingsolutions.com

Classified ads can be very effective in online marketing. Free classified ads fit into every budget. It all comes down to how much time you are willing to spend creating, posting, updating and deleting ads. Depending on your particular product or service, it can be time-consuming to respond to interested parties, deliver goods or services and maintain a high level of customer service.

Selling through free classified ads can help you promote your business. Include your company’s name, product information and a website link in your ads to gain more attention. Include pictures whenever possible to give customers a better idea of what they can expect if they make a purchase from you.

The Benefits of Promoting on Classified Ad Sites

Aside from saving you money in advertising costs, placing ads on free classified sites has many other benefits. These include:

* Targeted traffic directed to your website.

* Instant posting.

* Few rules regarding what can be posted.

* The opportunity to test your ad copy at no cost before placing ads on websites that draw more traffic but charge a fee.

* The ability to track your visitors and gauge how successful each ad is.

* The ability to build your opt-in list and follow up with potential customers.

Tips for Promoting Your Business Using Free Classified Ads

Promoting your business with free classified ads is relatively easy. Still, there are some steps that can make your campaign more successful. Keep these tips in mind:

* Familiarize yourself with the terms of the classified ad site before posting. This will help you avoid having your ads deleted.

* Place ads frequently for better results. Update weekly to keep your posts at the top so you get more views.

* Remain professional, both in your classified ads and in dealings with potential cus Read the rest of this entry »

Successful distributors strive to make it as simple as possible for their customers to reach them. By advertising a toll free number, distributors see an increase in the flow of new and repeat business. In fact, by using a toll free number, return business can be increased by 30 percent.

Distributors with a toll free phone number gain an edge over the competition. Something as simple as an easily remembered prefix like 800, 888, 877, or 866 can boost customer inquiries significantly. Of course vanity numbers, a phone number with a catchy phrase or word to remind the customer of the business, can be even more beneficial because the number is easily memorized.

In an unstable economy, an astute distributor will utilize a variety of reliable marketing tools to increase the flow of new business and to ensure repeat customers. One of the best methods, toll free numbers, had historically been too costly for smaller businesses and distributors to utilize. But now, certain companies provide an affordable option for anyone looking to promote and expand their business. In fact, lately it’s been easier and more cost effective to purchase a toll free number for a larger up front cost rather than pay a relatively smaller amount over the course of several months (if not years!) depending on contract length.

This low cost service is essential for business owners who have been unable in the past to provide toll free numbers to their customers. With people thinking globally, instead of locally, toll free numbers are must haves when targeting people from all the across the continent. In addition, a toll free number lends legitimacy to the business and bridges the distance gap between the location of the company and potential customers in other regions.

Registering for a new number is simple. Independent distributors can search for a toll free pr Read the rest of this entry »